Thank you for kindly agreeing to an interview. You were selected because your work and perspective have demonstrated your commitment and interest in evolving conversations about sustainable development. I am really excited to have the opportunity to pick your brain!
8 Takes with Azul Diaz
About:
This original series by Not So Secret Studio aims to dive deep into creative ideas that encourage the practical, ethical, and profitable transition to sustainable systems and offer readers a fresh perspective on the world that is changing before our eyes. We want to help redefine the way people perceive and participate in the sustainability revolution, and I am so excited about the perspective you bring to this topic.
Instructions:
Below you will find an overview of the questions, and a typeform where you can submit your answers. Though you can work directly from the form, if you leave this page, your answers may not be saved. You can alternatively copy and paste the questions into your favorite documentation tool like Apple’s Pages, Microsoft Word, Google Docs or even the notes app on your phone.
Once your submission is received, you should hear back within 4 business days if we need clarification on anything. We will not publish your article without your approval of its contents.
Questions:
Introductory Questions
Please confirm your name, as you’d like it published.
Where are you from?
Tell me about yourself!
What email can I use to contact you?
What is your phone number?
Please have a picture of yourself handy to upload in the form below with your answers.
Interview Questions
Can you share a bit about your personal journey toward sustainability and how it led you to your role as a Global Sustainability Manager at L’Oréal? Additionally, as a leader in the sustainability space, how do you hope your efforts and the initiatives of L’Oréal will inspire broader change within the industry and beyond?
In the context of your mission to demystify the future of luxury, how do you define "luxury" in a sustainable world, and how does L’Oréal embody this definition?
Sustainability often involves a holistic approach. How do you see the interconnectedness of environmental stewardship, social progress, and economic innovation playing out in the beauty and luxury industry?
L’Oréal has been recognized for its sustainability initiatives like increasing transparency and accessibility to information, making 100% of its sites carbon neutral by 2025, using 100% recycled water by 2030, and sustainably sourcing 100% bio based ingredients, packaging materials and plastics by 2030. Those are some incredibly bold and exiting goals! Could you highlight any other innovative practices or projects within the company that are contributing to a more sustainable future? Please share a bit about why these kinds of innovations are important and the potential of their impact. How is progress towards those goals changing how you work internally?
What challenges has L’Oréal faced in implementing sustainable practices, and what key learnings have emerged from those challenges?
In the realm of PR, how has incorporating sustainability into the brand narrative positively influenced L’Oréal’s image and relationships with stakeholders?
Design plays a crucial role in the beauty and fashion industry. How does L’Oréal approach incorporating sustainable design aesthetics into product development, and what role does design play in creating a luxurious yet eco-friendly image?
The Change-Maker's Choice Question
Please choose one of the following questions to answer as your 8th take.
Challenges in Sustainable Luxury: As sustainability practices evolve, what challenges do you anticipate in maintaining a balance between luxury, innovation, and eco-friendliness, and how is L’Oréal preparing for these challenges?
Emerging Trends and Innovations: What emerging trends or innovations in sustainable beauty, fashion, and luxury are you most excited about, and how do you see these shaping the industry in the coming years?
Circular Systems in Beauty Products: Sustainable and circular systems are gaining prominence. How is L’Oréal working towards creating circular systems, especially in the production and packaging of perfumes and fashion products?
Marketing Sustainable Luxury: Marketing luxury products often involves emphasizing exclusivity. How do you balance marketing sustainable products as luxurious and exclusive, and what challenges have you encountered in this regard?
Cross-Industry Collaboration: How has cross-industry collaboration enriched L’Oréal's sustainability efforts, and what lessons can other industries learn from this approach?
Consumer Education: Communicating sustainability can be challenging. How does L’Oréal approach communicating its sustainability initiatives to consumers, and what strategies have been particularly effective? How do you see the role of consumer education in promoting sustainability within the beauty and luxury industry, and what initiatives has L’Oréal undertaken to educate consumers about sustainable choices?
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Infinity Pool Question: What has been a full circle moment for you lately in your work?
You also will be given an opportunity to share any links to your work or references.